Choosing a REALTOR®
As a Seller, your relationship with a REALTOR® is vital. Meet with several REALTORS® before you make the final decision. A good place to start is right in your neighbourhood. Check for FOR SALE signs to see which REALTORS® are doing business in your area. Ask them about their track records, their knowledge of the neighborhood’s selling prices and reasons why you should list with them. Choose a REALTOR® you feel comfortable with; one who will handle the sale of your home as if it were his or her own.
What to Expect
Your REALTOR® will help you understand the selling process. He or she will provide you with a full explanation of what to expect so you are not faced with any surprises along the way.
Getting to Know You
One of the first things your REALTOR® will ask is, “Why are you selling your house?” Your REALTOR® will also explore any time constraints you may have, your financial situation, and any future plans. It is all part of getting to know you so that the sale will be handled to your complete satisfaction.
Setting the Price
Arriving at an accurate estimate of value for your home is one of your REALTOR®’s prime tasks. It involves analyzing your home and comparing it to other similar houses for sale or recently sold in the neighborhood. It may also include a broader market survey, using sales statistics available only to qualified REALTORS®. In the end, you will be sure that the price you set reflects the true value of your home under current market conditions.
Pricing Your Property
The single most important decision you will make with your Real Estate Professional is to determine the right asking price for your property.
Once you have achieved a realistic sale price, you can count on your property being professionally marketed and promoted to bring more Buyers to your door. You can also expect to sell your home for the best possible price in the least amount of time.
The Benefits of Pricing Right
1. Your property sells faster, because it is exposed to more qualified Buyers.
2. Your home doesn’t lose its “marketability.”
3. The closer the price is to the market value, the higher the offers.
4. A well-priced property can generate competing offers.
5. Real Estate Professionals will be enthusiastic about presenting your property to potential Buyers.